ICE moves out of London and launch into African waters in 2018

Clarion Gaming will take the ICE brand to Africa for the first time this year. Kate Chambers, Clarion Gaming Managing Director made the decision to take ICE – which is world’s biggest B2B gaming technology event to the Africa continent as she feels the gaming market is ready to explode.

Emerging Gaming Market in Africa

Africa’s young and emerging market made it the top choice for an ICE event outside London. Though it could prove a challenge for the company, Kate Chambers said the time was right to embrace that challenge and share the ICE brand with other communities. Chambers said the event will help boost Africa’s gaming market by bringing stakeholders together and create new synergies that will boost gaming across all African countries.

The African gaming market exhibits significant potential for growth and development as it carves its own mark in the global gaming landscape. Clarion Gaming wants to focus their attention on this market since the company is constantly on the lookout to innovative and push its brand to the next level. ICE Africa will be treated with the same level of commitment and creativity as ICE London according to Chambers.

What’s In Store At ICE Africa

ICE Africa will showcase products and services from top gaming brands, and will offer world class training, as well as staff learning modules.The event is set to take place on October 24-25, at the Sandton Convention Centre, South Africa, in partnership with the South African Bookmakers’ Association, the Industry Group for Responsible Gambling, the Western Cape Bookmakers’ Association and the European Casino Association.

The ICE event will not only serve as a buy and sell platform for gaming enthusiasts – it will also provide an excellent avenue for debates, discussions and new learning. ICE Africa is a perfect place for the gaming industry to meet, share best practice and build strong networks. The event will answer all questions related to gaming – from casinos and new technologies to eSports and the latest gaming innovations, as well as expanding to other sectors.