New Exec at Silverstar Casino Takes Holistic Approach to Business

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Lawrence Muller
Lawrence MullerVerify Icon
Fact checked byJeffrey Nel

new-exec-at-silverstar-casino-takes-holistic-approach-to-businessThe new director of operations and complex general manager at Tsogo Sun’s Silverstar Casino, Anneke Potgieter believes that having a good team is the secret to a successful business. Potgieter, who joined the South African casino industry over 20 years ago as an accountant, has now taken on her new role and says that she will aim to create a holistic approach to the business. Her motto is applying “good judgement, common sense and integrity” to things she does in life, and this will also apply to her new role at the popular West Rand Casino.


“I don’t believe in people working in silos,” she said in a recent interview with Fin24. “Whether you are management or cleaner, it’s ‘our’ business and we run it together.”

Potgieter admits that it was difficult at first going from working with numbers to managing people, but she says that human behavior and team effort ultimately influences these numbers.

When asked about how she feels about being one of only a very few women to head complex operations in the country’s casino world, Potgieter said that her nature of being a nurturing leader who builds confidence in her staff and gives direction is actually a benefit to the role.

Potgieter praised the facility she is now managing and invited locals and visitors to Tsogo Sun’s Silverstar Casino.

“Tsogo Sun has invested a lot of money equipping Silverstar to be the West Rand’s premier entertainment destination,” she said. “My goal is to ensure the group sees a return on their investment.”

She said that she would love to see families enjoying the magnificent outdoor area that Silverstar Casino offers, as well as the food, beverage and broad entertainment spectrum that Tsogo Sun has invested so much in.

Potgieter told Fin24 that there were many opportunities for young people in South Africa’s casino industry.

“The casino industry is so diverse,” she said, “so unless you are interested in becoming a dealer or slots technician, you can work in IT or marketing or finance and still be a part of the casino industry.”

Lawrence
Lawrence MullerFactCheckIcon

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Lawrence is all in on the casino industry. His core market of focus is South Africa, but he has had significant exposure to international gambling markets. Areas of expertise include casino game providers, the latest games, gambling news, and mergers and acquisitions.

FactCheckIcon Fact-checked by: Jeffrey Nel